Search Engine Optimization : Tutorial 1 (On-page SEO)

On Page SEO

Before going to On page SEO let us talk small about SEO

Not again!!! I know you might be thinking this thing but this is required for the one who is absolutely a beginner, spare me for.

Introduction

Search Engine Optimization (SEO) is art of optimizing website and make it search engine friendly. It's the most basic requirement for any website to get top rank in search results. In simple words, making your website rank high in any search engine, specially google and bing.

Courtesy: sunshinecoastseo.com

How search engine works

Search engines basically works on two major areas regardless of their algorithms:

• Crawling and Indexing
• Answering Machine

Crawling and Indexing:

Search engine basically crawls through your website and index your content according to the relevancy of search. Oops!! quite complex, let's simplify, this thing by watching the video "How search works - by Matt Cutts".

In simple words, search engines collect data from your website and index or put it in its own manner, so it could be use whenever that data is relevant to any search.

courtesy: 123rf.com

Answering Machine

When any search happens that data which was indexed shown to the user according to the relevancy of user's need. All search engine are focused on the relevancy of search. Search engine crawl and index website's data, so that, they can retrieve it easily whenever that data is relevant to search.

courtesy: recruiter.com

To learn about search engine optimization, the one should know, how search actually works, Now getting back to our main topic, i.e. SEO.

Search Engine Optimization is divided in two categories 

• On-page
• Off-page

Although these two are further divided in many sub-categories but that we will discuss later with other blog posts. 

On-Page SEO

On-page search engine optimization is process of optimizing your website with its content. Remember one thing, doesn't matter it's on-page or off-page, content is always king. On-page optimization is actually comprises of a few factors 

There are a few factors that affects on-page SEO and are as follows:

• Content - Check out this Why Content Is King
• Website Structure and Design
• Keyword placements
• URL design

Content is king

A good website has always a great content, content could be anything in form of words, images, audio, video, etc. Unfortunately search engines can only crawl and index written content, so the relevancy of any website depends on the content written in it. Content with relevant knowledge and good keyword placement always dominate in race.

Good Structure and Design

A good quality website with linked and crawl-able structure plays a major role in on-page SEO. one should take care that all the pages should be linked to home page and no broken links exists. Broken links and bad quality web design are villains in SEO movie.

Keywords placement

Keywords the real gems of SEO, keywords should be placed at right place making some meaningful compositions else are waste. Keywords should be used properly in various field of the page. Important fields to use keywords are:

• Title tag
• meta description tag
• meta keyword tag
• In URL
• and above all in content.

Want to know about keywords? check this out KEYWORD: THE POWER SINGLE

URL design

URL should be designed with most relevant business word or keyword that can define your business or service with search relevance. It's the minute thing where people usually makes blunder, not mistake.

Wait for next part of SEO which would be some case studies of on-page SEO and introduction to off-page SEO.

It is not over yet, stay tuned and I will get back to you soon.