KEYWORD: THE POWER OF SINGLE WORD

KEYWORD: THE POWER OF SINGLE WORD

Welcome Back!!!

After a brief introduction to SEO and On-Page we carry this along with us and move forward with details of Keyword Research.

Now, firstly that all again about on page SEO, don't worry I won't start again for that you can Go to my previous blog Search Engine Optimizatiom: Tutorial 1 (On-page SEO)☺

Now let's go through all the aspects of Keyword Research topics one by one, Hit it!!! 

As I said in previous blog about four type, I really don't wanna repeat that just look in the image

Courtesy: Myself☺☺

Keyword Research :

This is the easiest and most complicated part,  whooh confused, I can understand.

Easiest because it can be done easily but after research what type of keywords you will place. As it is required to be placed in every section with a proportion and relevance obviously.

Like I can't use "On-page Seo" for continuously 10-15 times in this blog continuously but it should be used in proportion.

Now what is a keyword?

Courtesy: Car Insurance 2016

Well, we will not go to much technical side but in short, it is that magical word which every search engine want to read as per its relevance. Ummm, again confused, don't worry let me make it more simple for you.

You search Microsoft and the first result on any search engine is the official website of Microsoft.

Microsoft is the keyword here, Now please don't make your website name as Microsoft, for God's sake.

Now, I hope you have understood what is a keyword actually, it is the word which people search, and if that word is available in your website or blog than for google, you are the answer of that search.

How to Do Keyword research

Courtesy: www.30dayclearing.com

For that there are certain software and one which is most widely used is Keyword Planner, but I recommend SEMRush instead of that
How to use keyword planner.

How to choose keywords?

I would personally recommend never ever use a keyword which is not relevant as per your website or blog. Choose the relevant keyword according to your business.

How and where to place keyword after keyword research?

URL

Courtesy: wiredimpact.com

If you are using that for your home page place it in url for example yourKeyword.com, yourKeyword.org etc.

If you are not using it on homepage than use it as website.com/keyword.

If you are using phrase as key, like best seo school than use it as best-seo-school rather than best_seo_school.

Title Tag

Use 1 keyword in your title, but remember don't use in repetitive format, it will be counted as spam. 

Description

Use 2-3 keywords in your description and please be relevant and logical just don't put it all in queue, make proper sentences one or two.

Meta Keyword Tag:

You can use upto 10 keywords for this tag.

Syntax <meta name="keywords" content="keyword 1, keywor2, so on">

Main Content

Here, you can use as many keywords as you want but remember one thing, always be sensible and use keyword relevant to your sentence, as you might have heard "Content is King"

Always keep the main content with minimum 400-500 words.

Keyword should not exceed a threshold of 6%, in ideal cases it is 4%-6%.

That is not all for Keyword research but I want to stop this post because I don't want it so long that it becomes boring. So this is from my side and visit after 7 days for more on this topic.

Do leave your comments and want to contact me than e-mail me at rahilljoshi5@gmail.com

Search Engine Optimization : Tutorial 1 (On-page SEO)

On Page SEO

Before going to On page SEO let us talk small about SEO

Not again!!! I know you might be thinking this thing but this is required for the one who is absolutely a beginner, spare me for.

Introduction

Search Engine Optimization (SEO) is art of optimizing website and make it search engine friendly. It's the most basic requirement for any website to get top rank in search results. In simple words, making your website rank high in any search engine, specially google and bing.

Courtesy: sunshinecoastseo.com

How search engine works

Search engines basically works on two major areas regardless of their algorithms:

• Crawling and Indexing
• Answering Machine

Crawling and Indexing:

Search engine basically crawls through your website and index your content according to the relevancy of search. Oops!! quite complex, let's simplify, this thing by watching the video "How search works - by Matt Cutts".

In simple words, search engines collect data from your website and index or put it in its own manner, so it could be use whenever that data is relevant to any search.

courtesy: 123rf.com

Answering Machine

When any search happens that data which was indexed shown to the user according to the relevancy of user's need. All search engine are focused on the relevancy of search. Search engine crawl and index website's data, so that, they can retrieve it easily whenever that data is relevant to search.

courtesy: recruiter.com

To learn about search engine optimization, the one should know, how search actually works, Now getting back to our main topic, i.e. SEO.

Search Engine Optimization is divided in two categories 

• On-page
• Off-page

Although these two are further divided in many sub-categories but that we will discuss later with other blog posts. 

On-Page SEO

On-page search engine optimization is process of optimizing your website with its content. Remember one thing, doesn't matter it's on-page or off-page, content is always king. On-page optimization is actually comprises of a few factors 

There are a few factors that affects on-page SEO and are as follows:

• Content - Check out this Why Content Is King
• Website Structure and Design
• Keyword placements
• URL design

Content is king

A good website has always a great content, content could be anything in form of words, images, audio, video, etc. Unfortunately search engines can only crawl and index written content, so the relevancy of any website depends on the content written in it. Content with relevant knowledge and good keyword placement always dominate in race.

Good Structure and Design

A good quality website with linked and crawl-able structure plays a major role in on-page SEO. one should take care that all the pages should be linked to home page and no broken links exists. Broken links and bad quality web design are villains in SEO movie.

Keywords placement

Keywords the real gems of SEO, keywords should be placed at right place making some meaningful compositions else are waste. Keywords should be used properly in various field of the page. Important fields to use keywords are:

• Title tag
• meta description tag
• meta keyword tag
• In URL
• and above all in content.

Want to know about keywords? check this out KEYWORD: THE POWER SINGLE

URL design

URL should be designed with most relevant business word or keyword that can define your business or service with search relevance. It's the minute thing where people usually makes blunder, not mistake.

Wait for next part of SEO which would be some case studies of on-page SEO and introduction to off-page SEO.

It is not over yet, stay tuned and I will get back to you soon.